Technological Convergence

Technological Convergence is having multiple technologies on one single platform.

Old phone uses new iphone

1 use VS 100's of uses

This benifits institutions as its is:

• easier to distribute
• sell films
• viral marketing
• cheap marketing
• you tube marketing
• high quality pictures can be recorded relatively cheaply
• horizontal integration - play game on ps4 xbox one and also watch the film on the same device.
• simultaneuous releases cinemas and streaming on tv

however

• makes piracy easier
• reduces cinema audiences

Benifits audiences

• easier access
• access anywhere anytime
• stream cheaply
• can get films for free
• more choice on platforms
• social media allows infomation on upcoming films

Mass and Niche Films

Mass films are major film viewed by a large audience it usually is produced by the BIG SIX therfore on a high budget and is a safe genre and a four quadrant film. They also invole high profile actors like in the avengers starring : Robert Downey Jr, Samuael L Jackson,Chris Hemsworth, Chris Evans, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, mark Ruffalo, Gwenyth Paltrow and more.... Examples are Avengers Assmeble and Frozen.

 

Niche films are specifc specialised films to target a certain audience usually produced by an independent film company, so therfore on a lower budget and isnt nessersarily a safe genre so possibly documentary or black comedy. Examples are Project Nim and Four Lions. Their never a four quadrant film and usually only one or two specific quadrants

FOUR LIONS is a niche film,

Produced by Film4 and WARP

Directed by Christopher Morris

Actors : Riz Ahmed, Arsher Ali, Nigel Lindsay, Kayvan Novak, Adeel Akhtar. 

Budget was £2.5million and grossed £6.9 million.

Why do people watch films?

Why do people watch films?

·         Entertainment

·         Education

·         Social

·         Trend

·         Escape the real world

·         Read a book what to watch the film

·         Pass the time

Key Words

·         Use and gratifications = what something does and what you get out of it such as laughter and tears

Blumer and Katz (1974) = theorists 

·         Media audiences play an active role in choosing and using the media. 

·         Audiences seek out media texts for specific purposes:

• ·         INFORMATION

• ·         PERSONAL IDENTITY

• ·         INTEGRATION & SOCIAL INTERACTION

• ·         ENTERTAINMENT

Watching Dumb and Dumber with Jim Carrey and Jeff Daniels made me laugh with my friends as a social occasion. we all laughed and talked about the film afterwards. I didn't really learn much about personal identity as their wasn't much sense of good and evil as your just laughing at the stupid things they get up to and do with out realizing. I enjoyed the film and it allowed time to pass and i didn't think about any other problems like deadlines at school for the entirety of the film or the social conversations afterwards when discussing it.

Defining Audience

Key Words

Audience à  consumers, people viewing the film

Audience profile à what type of person will be viewing the film e.g. Frozen, families and younger audiences

Demographics à structural population statistics, age, gender and population

Four-quadrant movie à a film that appeals to the four main demographic sections.

WARNER BRO'S Films:

Horrible Bosses 2 is a two quadrant film as it is aimed at males and females at the age of 15 to 25 and so over laps over the idea of a four quadrant film.



Harry Potter and the deathly hallows part 2 is a four quadrant film as it is aimed at everybody and was viewed by all ages.



The Hobbit is a two quadrant film as it is aimed at males of all ages.


Four lions is a independent film and a one quadrant film.

Migration Of British Talent

·         Bruce Wayne/ Batman = Christian Bale = UK

·         Alfred à Michael Cane = UK

·         Commissioner Gordon = Gary Oldham = UK

·         Director / Producer = Christopher Nolan = UK

·         Scarecrow = Cillian Murphy = Ireland

Funding

Funding à money provided, especially by an organization or government, for a particular purpose.

What is the BFI? British Film Institute

How much money do they have in their yearly film fund budget?

£26million set to rise to £30 million by 2017

Which 3 areas does the film fund help support?

·         Development

·         Production

·         Distrivution

Which genres of film does the BFI film fund support?

All of them.

British Film Industry

British Qualifying Films

Wrath of the titans à Warner Bros (USA)

Dark Knight / Dark Knight Rises Warner Bros (USA)

Harry Potter and the deathly Hallows: Part 2  Warner Bros (USA)

Total Recall Original Film (USA)

Skyfall Eon Productions (UK) subsidiary of Danjaq (USA)

Iron Lady Pathe (French), film4 (UK)

Qualify as a British film as they pass the cultural test.

What makes a british film?

A British film is made by passing a cultural test, such as the one below.

This means it may be set on british location, actors, directors, producers, writters and othe aspects of the film. Being Certifed as a british film is good for production companies as they dont have to pay as much UK Tax. A strong film industry is good for the Uk as it provides jobs, and mostly tourism for the uk as people want to vist the studios and sets of their favourite film. 

Safe Genre's Summary

The most popular genres are (by number of films) :

1. Comedy
2. Thriller/Suspense
3. Drama
4. Action

 Large Conglomerates like to invest their money in Safe Genres, the most popular for companies are Action, Comedy and Family Animation. As these create the most Gross Profit for the Company.

 

As Skyfall (Action) Grossed $104,360,277 more that the films production budget of $200,000,000

 

Also The Hangover (Comedy) Grossed $242,313,371 more that the films production budget of $35,000,000

 

Finally Frozen (Family Animation) Grossed $250,736,600 more that the films production budget of $150,000,000

 

 

 

Safe Genres

Here is a list of films Warner Bros has produced from 2011 to 2014

The Rite	Horror	$33,047,633
Unknown	Thriller/Suspense	$63,686,397
Hall Pass	Comedy	$45,060,734
Red Riding Hood	Thriller/Suspense	$37,662,162
Sucker Punch	Action	$36,392,502
Arthur	Comedy	$33,035,397
Born to be Wild 3D	Documentary	$23,649,474
Something Borrowed	Romantic Comedy	$39,046,489
The Hangover Part II	Comedy	$254,464,305
Green Lantern	Action	$116,601,172
Horrible Bosses	Comedy	$117,538,559
Harry Potter and the Deathly Hallows: Part II	Adventure	$381,011,219
Crazy, Stupid, Love	Comedy	$84,351,197
Final Destination 5	Horror	$42,587,643
Contagion	Thriller/Suspense	$75,658,097
Dolphin Tale	Drama	$72,286,779
A Very Harold & Kumar 3D Christmas	Comedy	$35,061,031
J. Edgar	Drama	$37,306,030
Happy Feet Two	Adventure	$64,006,466
New Year's Eve	Romantic Comedy	$54,544,638
Sherlock Holmes: A Game of Shadows	Action	$186,848,418
Extremely Loud and Incredibly Close	Drama	$31,847,881
Joyful Noise	Musical	$30,932,113
Journey 2: The Mysterious Island	Adventure	$103,860,290
Project X	Comedy	$54,731,865
Wrath of the Titans	Adventure	$83,670,083
The Lucky One	Drama	$60,457,138
To the Arctic 3D	Documentary	$14,173,710
Dark Shadows	Black Comedy	$79,727,149
Chernobyl Diaries	Horror	$18,119,640
Rock of Ages	Musical	$38,518,613
Magic Mike	Comedy	$113,721,571
The Dark Knight Rises	Action	$448,139,099
The Campaign	Comedy	$86,907,746
The Apparition	Horror	$4,936,819
Trouble with the Curve	Drama	$35,763,137
Argo	Thriller/Suspense	$136,025,503
Cloud Atlas	Drama	$27,108,272
The Hobbit: An Unexpected Journey	Adventure	$303,003,568
Gangster Squad	Drama	$46,000,903
Bullet to the Head	Action	$9,489,829
Beautiful Creatures	Thriller/Suspense	$19,452,138
Jack the Giant Slayer	Adventure	$65,187,603
The Incredible Burt Wonderstone	Comedy	$22,537,881
42	Drama	$95,020,213
The Great Gatsby	Drama	$144,840,419
The Hangover 3	Comedy	$112,200,072
Man of Steel	Action	$291,045,518
Pacific Rim	Action	$101,802,906
The Conjuring	Horror	$137,400,141
We're the Millers	Comedy	$150,394,119
Getaway	Thriller/Suspense	$10,501,938
Prisoners	Thriller/Suspense	$61,002,302
Gravity	Thriller/Suspense	$274,092,705
The Hobbit: The Desolation of Smaug	Adventure	$258,366,855
Her	Drama	$25,568,251
Grudge Match	Comedy	$29,807,260
The Lego Movie	Adventure	$257,784,718
Winter's Tale	Drama	$12,600,231