Old phone uses new iphone
1 use VS 100's of uses
This benifits institutions as its is:
- easier to distribute
- sell films
- viral marketing
- cheap marketing
- you tube marketing
- high quality pictures can be recorded relatively cheaply
- horizontal integration - play game on ps4 xbox one and also watch the film on the same device.
- simultaneuous releases cinemas and streaming on tv
- makes piracy easier
- reduces cinema audiences
Benifits audiences
- easier access
- access anywhere anytime
- stream cheaply
- can get films for free
- more choice on platforms
- social media allows infomation on upcoming films
