Defining Audience

Key Words

Audience à  consumers, people viewing the film

Audience profile à what type of person will be viewing the film e.g. Frozen, families and younger audiences

Demographics à structural population statistics, age, gender and population

Four-quadrant movie à a film that appeals to the four main demographic sections.

WARNER BRO'S Films:

Horrible Bosses 2 is a two quadrant film as it is aimed at males and females at the age of 15 to 25 and so over laps over the idea of a four quadrant film.



Harry Potter and the deathly hallows part 2 is a four quadrant film as it is aimed at everybody and was viewed by all ages.



The Hobbit is a two quadrant film as it is aimed at males of all ages.


Four lions is a independent film and a one quadrant film.