Key Words
Audience à consumers, people viewing the film
Audience profile à what type of person will be viewing the film e.g. Frozen, families and younger audiences
Demographics à structural population statistics, age, gender and population
Four-quadrant movie à a film that appeals to the four main demographic sections.
WARNER BRO'S Films:
Horrible Bosses 2 is a two quadrant film as it is aimed at males and females at the age of 15 to 25 and so over laps over the idea of a four quadrant film.
Harry Potter and the deathly hallows part 2 is a four quadrant film as it is aimed at everybody and was viewed by all ages.
The Hobbit is a two quadrant film as it is aimed at males of all ages.
Four lions is a independent film and a one quadrant film.
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